Monday, 13 August 2007

The big givers to charity

Charity Times has produced some interesting statistics. Apparently half of the richest people in UK had donated to charity in the previous month, and donated an average of £60. And the average wealthy donor gives just 0.8% of his or her earnings.
And another interesting fact was that US donors give nearly double their UK counterparts. And finally, it was noted that donations by the wealthy are increasing -- by over 300% in the past three years.

We have noticed a dramatic increase in larger donations, but we always emphasise, that our belief is that most donors are inherently as generous as they can afford to be -- the pensioner giving £25 may be giving a higher proportion of his or her disposable income, than a young financial whizz-kid giving £25,000. And £25 does still save half an acre of rainforest.

And, perhaps more importantly, the numerous smaller donations, provide some of the raison d'etre for some of the larger, corporate donors supporting the work of the WLT -- they like to feel that the Trust has a wide range of supporters.

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