Cool Earth and Green Imperialism

It's happened again.
Multi-millionaire Johan Eliasch who, according to The Independent (12 September 2007), "is advising the Government on deforestation" [sic] wrote yesterday about "unique model for reducing tropical deforestation" created by Cool Earth. Cool Earth "grew from a meeting of minds between Frank Field and Johan Eliasch"

But, as so many of our supporters have pointed out this so-called "unique model" seems to be precisely what the World Land Trust and its partners have been doing since 1989. It's great that others are joining in, but still rather galling to find all the hard work of our partners, in Brazil, Belize, Costa Rica, Ecuador, Argentina, Paraguay, India, Mexico and the Philippines all being ignored. And there are other similar initiatives being supported by our colleagues in Netherlands IUCN.

And it's difficult to for Cool Earth to claim they didn't know about these activities since if you type "buy an acre of rainforest" into Google, the World Land Trust comes up top, or thereabouts. Cool Earth has to have a paid advert to get seen on the Google searches' first page.

Small national NGOs need all the support and recognition they can get. For a brand new British NGO to claim that they are the first, could lead to accusations of green imperialism.