Friday, 14 September 2007

The WLT moves up the scale

The top 500 UK charities have incomes in excess of £1.95 million, and the next 500 between &713,000 and £1.95 million. Last year the WLT was in the latter group, but in 2007 is well on its way already to being in the top 500, as we have raised over £1.2 million already, with around another £500,000 committed.

And how have we achieved this? Difficult to say, but when I read Third Sector and other newsletters relating to fundraising I am often appalled at some of the advice by professional fundraisers. The way some people harass would-be donors. At the WLT we do ask for support, but on the whole it is pretty low key. And, in fact, all the major donors in the last few weeks, totalling over £300,000, have come to us unsolicited. To me the answer to fundraising has always been that if you do a good job, and people know about you, then there is a good chance they will support you. And the WLT does try and make its website as informative as possible, so that generally by the time someone phones us about making a major donation, they have already answered most of the basic questions.

One way, the readers of this blog can help the WLT is by asking searching questions that you think could be answered on our website, that will be of interest to others.

The more comprehensive our website is, the more donors will want to support our work.

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